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DOEK DOEK DOEK DOEK DOEK DOEK DOEK DOEK DOEK DOEK

DOEK (TEXT)

material:
Canvas, Rubber, Cork
size:
Various
client:
Good Weaver co.,ltd.
content:
Concept making, Product design, Art direction
photo (not all):
Yoshikazu Shiraki
year:
2014
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The original sneakers are products designed in a project commissioned by GoodWeaver. The expression “doek” is the word of etymological origin for the Japanese expression “zukku” (canvas) and it is a Dutch word, with the meaning of “fabric.” The intention was to create a simple design based on classic sneakers, which brings out the characteristics of GoodWeaver, which is involved in the product planning and marketing of Kurumegasuri, which is an important intangible cultural property.

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