CONTACT
RAKA RAKA RAKA RAKA RAKA RAKA RAKA RAKA RAKA RAKA RAKA RAKA RAKA

RAKA (TEXT)

material:
Rubber, Brass
size:
Various
client:
Daiichi Rubber
content:
Concept making, Product design, Art direction
graphic design:
Katsura Okada
photo:
Yoshikazu Shiraki
year:
2019
Back

DAIICHI RUBBER
The product is a factory brand of Daiichi Rubber Co., Ltd., a rubber footwear manufacturer founded in 1935 in Otaru, Hokkaido. The vulcanizing method by indirect vulcanization, which is commonly seen, is suitable for mass production because it has high color reproducibility and is less likely to be uneven. However, although the vulcanizing method of direct vulcanization has low color reproducibility, etc., the softness and durability of the fabric are outstanding, and the method has been adopted for business purposes in specialized fields. Daiichi Rubber regards even the changes and unevenness due to aging as one of its unique characteristics. We intend to re-evaluate the value of the direct vulcanization method, which has been disappearing for generations as uniform products are considered to be best, and we plan to develop products that take advantage of the natural look of rubber.

RAKA
Rubber boots, which have historically been a part of Hokkaido's development, are indispensable tools for activities in daily life, such as walking on snowy roads, removing snow in winter, daily gardening, and field work. RAKA is a rubber boot (the product name RAKA means "harvest" in the Ainu language) that is a modern update of the long-selling rice planting boots of Daiichi Rubber so that they can be used in various situations. Inspired by the pull-on type of roper boots that were once used in the agricultural regions in the United States of America, a strap was added to help pull on (wear) soft boots. RAKA has a classical look similar to leather boots. The solid brass hook bearing the brand mark gives an elegant impression while highlighting the rubber material. It is packable and can be wrapped and fastened by removing the belt. It is sure to serve as reliable footwear for everyday use, as well as for outdoors.

RAKA RAKA
Close